Television in the United States became widely popular in the 1950s after the new medium inherited entertainment content from its predecessor, the radio. The attraction to the relatively new medium “…created significant displacements among the other media. It quickly attracted advertising dollars from print and radio, and it took audiences away from the movies”, as well as taking most of radio’s audience (Defleur. Shaping the American Mass Media, pg. 14). If a popular form of entertainment moved from radio to TV, its audience was sure to follow. A popular example is the classic series I Love Lucy, which was formerly known as My Favorite Husband while on the radio. The radio series was already fairly popular, but when it made the move to TV its popularity soared as “within six months, the CBS sitcom starring real-life spouses Lucille Ball and Desi Arnaz was America’s №1 show, with about 11 million families tuning in every week — and that was when there were only 15 million TV sets in the country”. This show also set the precedent for making recordings of episodes due to its immense popularity. TV has further adapted since then to include more streaming services such as Hulu. Such services still include advertisements unless you pay an additional fee to go ad-free, and even still occasionally require access to a cable provider to be granted access to some shows. However, streaming services such as Netflix or Amazon, which require a monthly fee that gives you access to a wide selection of series and movies may eventually dominate the TV broadcast experience. In 2018, “…subscribers to the three most popular online streaming services in the UK — Netflix, Amazon, and Sky’s Now TV — hit 15.4 million at the end of the quarter…at the same time, the number of subscribers to pay-TV packages reached is 15.1 million…”. While this data represents subscription trends in the UK, it is still a signifier for the growing popularity of online streaming services. As streaming services offer more features and an ever wider selection that allows viewers to watch whatever, whenever, wherever, and however they wish, the increased individualized experience for viewing entertainment through such services may displace TV broadcasting enough to eventually overtake its dominance as a medium.